Social media automation

OVERVIEW

For Smunch's social networks it is necessary to make several publications a week, most of these publications are to promote the new dishes we offer to our users by posting "Dish of the Week". We also make weekly posts about some of our users' comments along with a picture of the dish they liked.
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Although it's a simple task, having to do these tasks on a weekly basis takes up a lot of time from the Marketing team. We wanted to create a solution to be able to automate this process without the need for any team member to waste a lot of time on the task.

ROLE

UX / UI Designer

Tools

RESEARCH

In order to do this automation process we first had to analyze all the parts and steps involved in creating a social network post. Working together with Content Writers, Account Managers and the Design Team, we created the following scheme to analyze all the steps

Automation steps

After several rounds of iteration and researching on the best way to automate this process, we managed to simplify it into four steps, using four different programs. Each of these steps is explained in detail below in a linear fashion.

Results

While working on this project, I had a great experience of seeing how to use design and the mix of various knowledge and tools to make work processes more efficient and automated. One of the main results was the great time optimization of all the members of the Marketing team.
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I think it is always important to go back to the processes and always try to polish them or see how to make them more efficient, especially processes that have to be done several times and can become tedious.

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